Sociologie du marketing

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Détails bibliographiques
Auteur principal:	Mellet, Kevin, 1976-...., économiste.
Support:	Livre
Langue:	Français
Publié:	Paris : La Découverte, DL 2023.
Collection:	Repères. Sociologie 810
Sujets:	Marketing > Sociologie
Autres localisations:	Voir dans le Sudoc
Résumé:	Une synthèse de divers travaux analysant le marketing sous l'angle de la sociologie. Ces recherches sont complétées de liens avec les concepts voisins que sont le marché, l'entreprise ou encore la culture et d'informations sur les dernières avancées dans le domaine du marketing. ↑Electre 2024

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