Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
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| Auteur principal: | |
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| Autres auteurs: | |
| Support: | Livre |
| Langue: | Anglais |
| Publié: |
Boston (Mass.) :
Harvard business School Press.
C 2015.
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| Édition: | [Édition revue et augmentée]. |
| Sujets: | |
| Autres localisations: | Voir dans le Sudoc |
| Résumé: | An expanded edition of an internationally best-selling guide to creating profitable growth argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential. An international best-seller. 100,000 first printing. |