Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Shranjeno v:
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| Format: | Livre |
| Jezik: | Anglais |
| Izdano: |
Boston (Mass.) :
Harvard business School Press.
C 2015.
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| Izdaja: | [Édition revue et augmentée]. |
| Teme: | |
| Autres localisations: | Voir dans le Sudoc |
| Izvleček: | An expanded edition of an internationally best-selling guide to creating profitable growth argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential. An international best-seller. 100,000 first printing. |
Campus Nantes
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Libre accès | 658.401 2 KIM | Prosto |