Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Enregistré dans:
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| Support: | Livre |
| Langue: | Anglais |
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Boston (Mass.) :
Harvard business School Press.
C 2015.
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| Édition: | [Édition revue et augmentée]. |
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| Autres localisations: | Voir dans le Sudoc |
| Résumé: | An expanded edition of an internationally best-selling guide to creating profitable growth argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential. An international best-seller. 100,000 first printing. |
Campus Nantes
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Libre accès | 658.401 2 KIM | Disponible |