Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Enregistré dans:
| Auteur principal: | |
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| Autres auteurs: | |
| Support: | Livre |
| Langue: | Anglais |
| Publié: |
Boston (Mass.) :
Harvard business School Press.
C 2015.
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| Édition: | [Édition revue et augmentée]. |
| Sujets: | |
| Autres localisations: | Voir dans le Sudoc |
| Résumé: | An expanded edition of an internationally best-selling guide to creating profitable growth argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential. An international best-seller. 100,000 first printing. |
Table des matières:
- P. IX
- Preface Help ! My ocean is turning red
- P. XXI
- Preface to the original edition
- P. XXV
- Acknowledgments
- P. 1
- Part one, Blue ocean strategy
- P. 3
- 1, Creating blue oceans
- P. 25
- 2, Analytical tools and frameworks
- P. 47
- Part two, Formulating blue ocean strategy
- P. 49
- 3, Reconstruct market boundaries
- P. 83
- 4, Focus on the big picture, not the numbers
- P. 103
- 5, Reach beyond existing demand
- P. 117
- 6, Get the strategic sequence right
- P. 145
- Part three, Executing blue ocean strategy
- P. 147
- 7, Overcome key organizational hurdles
- P. 171
- 8, Build execution into strategy
- P. 189
- Align value, profit, and people propositions
- P. 203
- Renew blue oceans
- P. 215
- Avoid red ocean traps