Purple cow : transform your business by being remarkable
Enregistré dans:
| Auteur principal: | |
|---|---|
| Support: | Livre |
| Langue: | Anglais |
| Publié: |
London :
Penguin,
2005, cop. 2002.
|
| Sujets: | |
| Autres localisations: | Voir dans le Sudoc |
| Résumé: | This is a book about what it takes to create and sell something remarkable. Seth Godin s Purple Cow introduces a new P of marketing (to complement the product, price, place and promotion, or further expand the many Ps that have since been added to the marketing mix). It is a manifesto for marketers who want to make a big difference to their company by helping create products and services that are worth marketing in the first place |