Purple cow : transform your business by being remarkable
Enregistré dans:
| Auteur principal: | |
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| Support: | Livre |
| Langue: | Anglais |
| Publié: |
London :
Penguin,
2005, cop. 2002.
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| Sujets: | |
| Autres localisations: | Voir dans le Sudoc |
| Résumé: | This is a book about what it takes to create and sell something remarkable. Seth Godin s Purple Cow introduces a new P of marketing (to complement the product, price, place and promotion, or further expand the many Ps that have since been added to the marketing mix). It is a manifesto for marketers who want to make a big difference to their company by helping create products and services that are worth marketing in the first place |
| Résumé: | This is a book about what it takes to create and sell something remarkable. Seth Godin s Purple Cow introduces a new P of marketing (to complement the product, price, place and promotion, or further expand the many Ps that have since been added to the marketing mix). It is a manifesto for marketers who want to make a big difference to their company by helping create products and services that are worth marketing in the first place |
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| Description: | Originally published: U.S.: Portfolio, 2003; London: Michael Joseph, 2004 |
| Description matérielle: | 1 vol. (x-144 p.) : ill. ; 20 cm. |
| Bibliographie: | Index |
| ISBN: | 014101640X (br.) 9780141016405 (br.) |