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01287nam a22002897a 4500 |
| 001 |
362839 |
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130927t20052002xxg ||| |||| 00| 0 eng d |
| 020 |
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|a 014101640X (br.)
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| 020 |
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|a 9780141016405 (br.)
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| 024 |
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|a 9780141016405
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| 041 |
0 |
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|a eng
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| 082 |
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|a 658.8
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| 100 |
1 |
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|a Godin, Seth,
|d 1960-
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| 245 |
1 |
0 |
|a Purple cow :
|b transform your business by being remarkable
|c Seth Godin.
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| 260 |
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|a London :
|b Penguin,
|c 2005, cop. 2002.
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| 300 |
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|a 1 vol. (x-144 p.) :
|b ill. ;
|c 20 cm.
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| 500 |
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|a Originally published: U.S.: Portfolio, 2003; London: Michael Joseph, 2004
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| 504 |
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|a Index
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| 520 |
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|a This is a book about what it takes to create and sell something remarkable. Seth Godin s Purple Cow introduces a new P of marketing (to complement the product, price, place and promotion, or further expand the many Ps that have since been added to the marketing mix). It is a manifesto for marketers who want to make a big difference to their company by helping create products and services that are worth marketing in the first place
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| 650 |
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|a Langage publicitaire
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| 650 |
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|a Communication en marketing
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| 650 |
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|a Créativité dans les affaires
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| 650 |
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|a Marketing stratégique
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| 993 |
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|a Livre
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| 994 |
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|a EX
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| 995 |
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|a 171919904
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| 997 |
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|0 362839
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