Competitive Strategy : Techniques for Analyzing Industries and Competitors.
Enregistré dans:
| Auteur principal: | |
|---|---|
| Support: | Livre |
| Langue: | Anglais |
| Publié: |
[S.l.] :
Simon & Schuster USA,
2004.
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| Résumé: | Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. |