Competitive Strategy : Techniques for Analyzing Industries and Competitors.

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Détails bibliographiques
Auteur principal:	Porter, Michael E.
Support:	Livre
Langue:	Anglais
Publié:	[S.l.] : Simon & Schuster USA, 2004.
Résumé:	Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.

+ d'infos
Résumé:	Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.
Description:	En anglais
Description matérielle:	1 vol. (396 p.) ; 23 x 15 cm.
ISBN:	0743260880 (br.) :

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Competitive Strategy : Techniques for Analyzing Industries and Competitors.

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