Competitive Strategy : Techniques for Analyzing Industries and Competitors.

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Détails bibliographiques
Auteur principal: Porter, Michael E.
Support: Livre
Langue: Anglais
Publié: [S.l.] : Simon & Schuster USA, 2004.
Résumé: Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.
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