Corporate social responsibility : doing the most good for your company and your cause
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Support: | Livre |
| Langue: | Anglais |
| Publié: |
Hoboken (N.J.) :
Wiley,
c2005.
|
| Sujets: | |
| Autres localisations: | Voir dans le Sudoc |
Table des matières:
- The case for doing at least some good
- Corporate social initiatives : six options for doing good
- Corporate cause promotions : increasing awareness and concern for social causes
- Cause-related marketing : making contributions to causes based on product sales
- Corporate social marketing : supporting behavior change campaigns
- Corporate philanthropy : making a direct contribution to a cause
- Community volunteering : employees donating their time and talents
- Socially responsible business practices : discretionary business practices and investments to support causes
- Twenty-five best practices for doing the most good for the company and the cause
- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations