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051110s2005 xxe ||| |||| 00| 0 eng d |
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|a 0471476110 (rel.) :
|c £19.99
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|a eng
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| 082 |
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|a 658.408
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| 100 |
1 |
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|a Kotler, Philip,
|d 1931-
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| 245 |
1 |
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|a Corporate social responsibility :
|b doing the most good for your company and your cause
|c Philip Kotler and Nancy Lee.
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| 260 |
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|a Hoboken (N.J.) :
|b Wiley,
|c c2005.
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| 300 |
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|a 1 vol.(x-307 p.) ;
|c 24 cm.
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| 504 |
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|a Bibliogr. p. [277]-295). Index.
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| 505 |
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|a The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations
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| 650 |
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|a Responsabilité sociétale
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| 650 |
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|a Marketing
|x Aspect moral
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| 650 |
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|a Entreprises
|x Relations publiques
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| 650 |
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|a Marketing social
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| 700 |
1 |
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|a Lee, Nancy,
|d 1932-
|4 aut
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| 993 |
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|a Livre
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| 994 |
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|a BC
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| 995 |
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|a 092615635
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| 997 |
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|0 316880
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