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|a 9780077861049 (br)
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|a 0077861043 (br.)
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|a eng
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| 082 |
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|a 658.8
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| 100 |
1 |
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|a Perreault, William D.,
|c Jr.
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| 245 |
1 |
0 |
|a Essentials of marketing :
|b a marketing strategy planning approach
|c William D. Perreault, Jr.,... Joseph P. Cannon,... E. Jerome McCarthy,...
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| 250 |
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|a 14th Edition.
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| 260 |
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|a New York :
|b McGraw-Hill Education,
|c cop. 2015.
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| 300 |
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|a 1 vol. (717 p.) :
|b ill. ;
|c 28 cm.
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| 504 |
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|a Bibliogr. et webogr. p. 645-685. Index
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| 650 |
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|a Marketing
|x Études de cas
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| 700 |
1 |
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|a Cannon, Joseph P.
|4 aut
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| 700 |
1 |
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|a McCarthy, E. Jerome.
|4 aut
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| 993 |
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|a Livre
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| 994 |
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|a BC
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| 995 |
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|a 183332474
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| 997 |
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|0 413326
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