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|a 9780471455165
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|a eng
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| 082 |
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|a 658.8
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| 100 |
1 |
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|a Kotler, Philip,
|d 1931-
|
| 245 |
1 |
0 |
|a Lateral marketing :
|b new techniques for finding breakthrough ideas
|c Philip Kotler, Fernando Trias de Bes.
|
| 260 |
|
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|a Hoboken, NJ :
|b Wiley,
|c cop. 2003.
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| 300 |
|
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|a 1 vol. (XVI-206 p.) :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Notes bibliographiques et index.
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| 650 |
|
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|a Marketing
|x Gestion
|
| 700 |
1 |
|
|a Trías de Bes, Fernando,
|d 1967-
|4 aut
|
| 993 |
|
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|a Livre
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| 994 |
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|a EX
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| 995 |
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|a 080736742
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| 997 |
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|0 363692
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