StoryBranding : creating standout brands through the power of story
সংরক্ষণ করুন:
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | Livre |
| ভাষা: | Anglais |
| প্রকাশিত: |
Austin, Tex. :
Greenleaf Book Group Press,
cop. 2012.
|
| বিষয়গুলি: | |
| Autres localisations: | Voir dans le Sudoc |
সূচিপত্রের সারণি:
- The birth of a notion Storybranding Collecting the backstory Characterizing the brand Characterizing the prospect Connecting the characters Confronting the obstacles Completing the storybrief Telling the story