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00909nam a22002417a 4500 |
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170216s2012 xxe ||| |||| 00| 0 eng d |
| 020 |
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|a 9781608321452 (rel.)
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| 020 |
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|a 1608321452 (rel.)
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|a eng
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| 082 |
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|a 658.827
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| 100 |
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|a Signorelli, Jim.
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| 240 |
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|a Story Branding
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| 245 |
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|a StoryBranding :
|b creating standout brands through the power of story
|c Jim Signorelli.
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| 260 |
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|a Austin, Tex. :
|b Greenleaf Book Group Press,
|c cop. 2012.
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| 300 |
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|a 1 vol.(XV- 230 pages) :
|b ill. ;
|c 23 cm.
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| 504 |
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|a Bibliogr.(pages 229-230)
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| 505 |
1 |
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|a The birth of a notion Storybranding Collecting the backstory Characterizing the brand Characterizing the prospect Connecting the characters Confronting the obstacles Completing the storybrief Telling the story
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| 650 |
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|a Marques de commerce
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| 993 |
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|a Livre
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| 994 |
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|a EX
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| 995 |
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|a 198335172
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| 997 |
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|0 355808
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