StoryBranding : creating standout brands through the power of story
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Livre |
| اللغة: | Anglais |
| منشور في: |
Austin, Tex. :
Greenleaf Book Group Press,
cop. 2012.
|
| الموضوعات: | |
| Autres localisations: | Voir dans le Sudoc |
جدول المحتويات:
- The birth of a notion Storybranding Collecting the backstory Characterizing the brand Characterizing the prospect Connecting the characters Confronting the obstacles Completing the storybrief Telling the story