Mon enfant n'est pas un coeur de cible : télévision, markéting et aliénation : essai

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Détails bibliographiques
Auteur principal:	Desbordes, Jean-Philippe.
Autres auteurs:	Wachendorff, Martina.
Support:	Livre
Langue:	Français
Publié:	[Arles] : Actes Sud, impr. 2007.
Sujets:	Publicité et enfants Télévision et enfants Jeunes consommateurs.
Autres localisations:	Voir dans le Sudoc
Résumé:	Journaliste d'investigation, J.-P. Desbordes a enquêté sur les pratiques marketing visant les enfants à travers la diffusion de programmes leur étant destinés. Il a recueilli des témoignages de concepteurs de programmes, les avis de psychologues, de publicitaires, de maîtres d'école... L'objectif de son livre est de montrer que la télévision formate de futurs consommateurs.


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008	080108s2007 xxg \|\|\| \|\|\|\| 00\| 0 fre d
020			\|a 9782742771530 (br.) : \|c 19 EUR
041	0		\|a fre
082			\|a 659.143
100	1		\|a Desbordes, Jean-Philippe.
245	1	0	\|a Mon enfant n'est pas un coeur de cible : \|b télévision, markéting et aliénation : essai \|c Jean-Philippe Desbordes ; [édition préparée sous la direction de Martina Wachendorff].
260			\|a [Arles] : \|b Actes Sud, \|c impr. 2007.
300			\|a 1 vol. (218 p.) ; \|c 19 cm.
504			\|a Bibliogr. p. 215-[219]
520			\|a Journaliste d'investigation, J.-P. Desbordes a enquêté sur les pratiques marketing visant les enfants à travers la diffusion de programmes leur étant destinés. Il a recueilli des témoignages de concepteurs de programmes, les avis de psychologues, de publicitaires, de maîtres d'école... L'objectif de son livre est de montrer que la télévision formate de futurs consommateurs.
650			\|a Publicité et enfants
650			\|a Télévision et enfants
650			\|a Jeunes consommateurs.
700	1		\|a Wachendorff, Martina. \|4 edt
993			\|a Livre
994			\|a BC
995			\|a 120377624
997			\|0 254764

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Mon enfant n'est pas un coeur de cible : télévision, markéting et aliénation : essai

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