AI in Digital Marketing
Enregistré dans:
| Auteur principal: | |
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| Support: | E-Book |
| Langue: | Anglais |
| Publié: |
Boston, MA :
Mercury Learning and Information.
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| Autres localisations: | Voir dans le Sudoc |
| Résumé: | This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in thedigital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author's extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies.FEATURES:Underscores the significance of content marketing in the AI era, covering AI-driven content creation, content curation, and search engine optimizationExamines social media marketing in detail, with valuable insights into social media listening, chatbots, using Google Ads™, and influencer marketingProvides a comprehensive section on paid advertising and paid social media, revealing programmatic advertising, ad creative, and machine learning-driven ad campaign optimizationIncludes ethical considerations and legal aspects about privacy and data protection |
| Accès en ligne: | Accès à l'E-book |