AI in Digital Marketing
Enregistré dans:
| Auteur principal: | |
|---|---|
| Support: | E-Book |
| Langue: | Anglais |
| Publié: |
Boston, MA :
Mercury Learning and Information.
|
| Autres localisations: | Voir dans le Sudoc |
| Résumé: | This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in thedigital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author's extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies.FEATURES:Underscores the significance of content marketing in the AI era, covering AI-driven content creation, content curation, and search engine optimizationExamines social media marketing in detail, with valuable insights into social media listening, chatbots, using Google Ads™, and influencer marketingProvides a comprehensive section on paid advertising and paid social media, revealing programmatic advertising, ad creative, and machine learning-driven ad campaign optimizationIncludes ethical considerations and legal aspects about privacy and data protection |
| Accès en ligne: | Accès à l'E-book |
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| 100 | 1 | |a Johnsen, Maria. |4 aut. |e Auteur | |
| 245 | 1 | 0 | |a AI in Digital Marketing |c Maria Johnsen. |
| 264 | 1 | |a Boston, MA : |b Mercury Learning and Information. | |
| 264 | 2 | |a Paris : |b Cyberlibris, |c 2024. | |
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| 506 | |a L'accès en ligne est réservé aux établissements ou bibliothèques ayant souscrit l'abonnement |e Cyberlibris | ||
| 520 | |a This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in thedigital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author's extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies.FEATURES:Underscores the significance of content marketing in the AI era, covering AI-driven content creation, content curation, and search engine optimizationExamines social media marketing in detail, with valuable insights into social media listening, chatbots, using Google Ads™, and influencer marketingProvides a comprehensive section on paid advertising and paid social media, revealing programmatic advertising, ad creative, and machine learning-driven ad campaign optimizationIncludes ethical considerations and legal aspects about privacy and data protection | ||
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