International business : the new realities
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | , |
| Support: | Livre |
| Langue: | Anglais |
| Publié: |
Harlow :
Pearson Education.
C 2020.
|
| Édition: | 5e édition. Global edition. |
| Sujets: | |
| Autres localisations: | Voir dans le Sudoc |
Table des matières:
- P. 20
- Preface
- P. 34
- Part 1. Foundation concepts
- P. 34
- 1. Introduction: What is international business ?
- P. 62
- 2. Globalization of markets and the internationalization of the firm
- P. 92
- Part 2. The environment of international business
- P. 92
- 3. The cultural environment of international business
- P. 124
- 4. Ethics, corporate social responsibility, sustainability, and governance in international business
- P. 152
- 5. Theories in international tarde and investment
- P. 182
- 6. Political and legal systems in national environments
- P. 210
- 7. Government intervention and regional economic integration
- P. 246
- 8. Understanding emerging markets
- P. 276
- 9. The international monetary and financial environment
- P. 302
- 10. Financial management and acounting in the global firm
- P. 332
- Part 3. Strategy and opportunity assessment
- P. 332
- 11. Strategy and organization in the international firm
- P. 366
- 12. Global market opportunity assessment
- P. 394
- Part 4. Entering and working in international markets
- P. 394
- 13. Exporting and global sourcing
- P. 428
- 14. Foreign direct investment and collaborative ventures
- P. 458
- 15. Licensing, franchising, and other contractual strategies
- P. 486
- Part 5. Functional area excellence
- P. 486
- 16. Marketing in the global firm
- P. 516
- 17. Human resource management in the global firm
- P. 544
- Glossary
- P. 550
- Author index
- P. 557
- Company index
- P. 560
- Subject index