International business : the new realities

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Détails bibliographiques
Auteur principal: Cavusgil, S. Tamer, 1947-
Autres auteurs: Knight, Gary., Riesenberger, John R., 1948-
Support: Livre
Langue: Anglais
Publié: Harlow : Pearson Education. C 2020.
Édition: 5e édition. Global edition.
Sujets:
Autres localisations: Voir dans le Sudoc
Table des matières:
  • P. 20
  • Preface
  • P. 34
  • Part 1. Foundation concepts
  • P. 34
  • 1. Introduction: What is international business ?
  • P. 62
  • 2. Globalization of markets and the internationalization of the firm
  • P. 92
  • Part 2. The environment of international business
  • P. 92
  • 3. The cultural environment of international business
  • P. 124
  • 4. Ethics, corporate social responsibility, sustainability, and governance in international business
  • P. 152
  • 5. Theories in international tarde and investment
  • P. 182
  • 6. Political and legal systems in national environments
  • P. 210
  • 7. Government intervention and regional economic integration
  • P. 246
  • 8. Understanding emerging markets
  • P. 276
  • 9. The international monetary and financial environment
  • P. 302
  • 10. Financial management and acounting in the global firm
  • P. 332
  • Part 3. Strategy and opportunity assessment
  • P. 332
  • 11. Strategy and organization in the international firm
  • P. 366
  • 12. Global market opportunity assessment
  • P. 394
  • Part 4. Entering and working in international markets
  • P. 394
  • 13. Exporting and global sourcing
  • P. 428
  • 14. Foreign direct investment and collaborative ventures
  • P. 458
  • 15. Licensing, franchising, and other contractual strategies
  • P. 486
  • Part 5. Functional area excellence
  • P. 486
  • 16. Marketing in the global firm
  • P. 516
  • 17. Human resource management in the global firm
  • P. 544
  • Glossary
  • P. 550
  • Author index
  • P. 557
  • Company index
  • P. 560
  • Subject index