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02455nam a22002897a 4500 |
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200226s2020 xxe ||| |||| 00| 0 eng d |
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|a 9781292303246 (rel.)
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|a 9781292303246
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|a eng
|f eng
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| 082 |
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|a 658.049
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| 100 |
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|a Cavusgil, S. Tamer,
|d 1947-
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| 245 |
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|a International business :
|b the new realities
|c S. Tamer Cavusgil,... Gary Knight,... John R. Riesenberger,...
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| 250 |
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|a 5e édition. Global edition.
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| 260 |
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|a Harlow :
|b Pearson Education.
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| 260 |
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|c C 2020.
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| 300 |
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|a 1 vol. (569 p.) :
|b ill. en coul., couv. ill. en coul. ;
|c 28 cm.
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| 504 |
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|a Bibliogr. en fin de chapitres. Glossaire. Index
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|a P. 20 -- Preface -- P. 34 -- Part 1. Foundation concepts -- P. 34 -- 1. Introduction: What is international business ? -- P. 62 -- 2. Globalization of markets and the internationalization of the firm -- P. 92 -- Part 2. The environment of international business -- P. 92 -- 3. The cultural environment of international business -- P. 124 -- 4. Ethics, corporate social responsibility, sustainability, and governance in international business -- P. 152 -- 5. Theories in international tarde and investment -- P. 182 -- 6. Political and legal systems in national environments -- P. 210 -- 7. Government intervention and regional economic integration -- P. 246 -- 8. Understanding emerging markets -- P. 276 -- 9. The international monetary and financial environment -- P. 302 -- 10. Financial management and acounting in the global firm -- P. 332 -- Part 3. Strategy and opportunity assessment -- P. 332 -- 11. Strategy and organization in the international firm -- P. 366 -- 12. Global market opportunity assessment -- P. 394 -- Part 4. Entering and working in international markets -- P. 394 -- 13. Exporting and global sourcing -- P. 428 -- 14. Foreign direct investment and collaborative ventures -- P. 458 -- 15. Licensing, franchising, and other contractual strategies -- P. 486 -- Part 5. Functional area excellence -- P. 486 -- 16. Marketing in the global firm -- P. 516 -- 17. Human resource management in the global firm -- P. 544 -- Glossary -- P. 550 -- Author index -- P. 557 -- Company index -- P. 560 -- Subject index
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| 650 |
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|a Entreprises multinationales
|x Gestion
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| 650 |
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|a Commerce international
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| 700 |
1 |
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|a Knight, Gary.
|4 aut
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| 700 |
1 |
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|a Riesenberger, John R.,
|d 1948-
|4 aut
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| 993 |
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|a Livre
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| 994 |
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|a EX
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| 995 |
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|a 242631568
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| 997 |
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|0 411630
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