StoryBranding : creating standout brands through the power of story
Enregistré dans:
| Príomhúdar: | |
|---|---|
| Formáid: | Livre |
| Teanga: | Anglais |
| Foilsithe: |
Austin, Tex. :
Greenleaf Book Group Press,
cop. 2012.
|
| Ábhair: | |
| Autres localisations: | Voir dans le Sudoc |
Clár Ábhair:
- The birth of a notion Storybranding Collecting the backstory Characterizing the brand Characterizing the prospect Connecting the characters Confronting the obstacles Completing the storybrief Telling the story