StoryBranding : creating standout brands through the power of story
Tallennettuna:
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Livre |
| Kieli: | Anglais |
| Julkaistu: |
Austin, Tex. :
Greenleaf Book Group Press,
cop. 2012.
|
| Aiheet: | |
| Autres localisations: | Voir dans le Sudoc |
Sisällysluettelo:
- The birth of a notion Storybranding Collecting the backstory Characterizing the brand Characterizing the prospect Connecting the characters Confronting the obstacles Completing the storybrief Telling the story