StoryBranding : creating standout brands through the power of story
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Livre |
| Lenguaje: | Anglais |
| Publicado: |
Austin, Tex. :
Greenleaf Book Group Press,
cop. 2012.
|
| Materias: | |
| Autres localisations: | Voir dans le Sudoc |
Tabla de Contenidos:
- The birth of a notion Storybranding Collecting the backstory Characterizing the brand Characterizing the prospect Connecting the characters Confronting the obstacles Completing the storybrief Telling the story