StoryBranding : creating standout brands through the power of story
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| Main Author: | |
|---|---|
| Format: | Livre |
| Language: | Anglais |
| Published: |
Austin, Tex. :
Greenleaf Book Group Press,
cop. 2012.
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| Subjects: | |
| Autres localisations: | Voir dans le Sudoc |
Table of Contents:
- The birth of a notion Storybranding Collecting the backstory Characterizing the brand Characterizing the prospect Connecting the characters Confronting the obstacles Completing the storybrief Telling the story