StoryBranding : creating standout brands through the power of story
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Livre |
| Sprache: | Anglais |
| Veröffentlicht: |
Austin, Tex. :
Greenleaf Book Group Press,
cop. 2012.
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| Schlagworte: | |
| Autres localisations: | Voir dans le Sudoc |
Inhaltsangabe:
- The birth of a notion Storybranding Collecting the backstory Characterizing the brand Characterizing the prospect Connecting the characters Confronting the obstacles Completing the storybrief Telling the story