StoryBranding : creating standout brands through the power of story
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Livre |
| Jazyk: | Anglais |
| Vydáno: |
Austin, Tex. :
Greenleaf Book Group Press,
cop. 2012.
|
| Témata: | |
| Autres localisations: | Voir dans le Sudoc |
Obsah:
- The birth of a notion Storybranding Collecting the backstory Characterizing the brand Characterizing the prospect Connecting the characters Confronting the obstacles Completing the storybrief Telling the story