Luxury fashion branding : trends, tactics, techniques
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Support: | Livre |
| Langue: | Anglais |
| Publié: |
Basingstoke :
Palgrave Macmillan,
impr. 2007.
|
| Sujets: | |
| Autres localisations: | Voir dans le Sudoc |
Table des matières:
- Introduction: Who said fashion is not serious business?
- What's in a name? The history of luxury fashion branding
- A passion for fashion: the luxury fashion consumer
- Luxury retail design and atmosphere
- The art of creating and managing luxury fashion brands
- Digital luxury
- Le new luxe
- Customize me!
- The luxury fashion business strategy model
- Case illustrations