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|a eng
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|a Okonkwo, Uché.
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|a Luxury fashion branding :
|b trends, tactics, techniques
|c Uche Okonkwo ; [foreword by James Ogilvy].
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| 260 |
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|a Basingstoke :
|b Palgrave Macmillan,
|c impr. 2007.
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| 300 |
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|a 1 vol. (XX-332 p.) :
|b ill., couv. ill. ;
|c 25 cm.
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| 504 |
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|a Bibliogr. p. 315-320. Index
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|a Introduction: Who said fashion is not serious business? -- What's in a name? The history of luxury fashion branding -- A passion for fashion: the luxury fashion consumer -- Luxury retail design and atmosphere -- The art of creating and managing luxury fashion brands -- Digital luxury -- Le new luxe -- Customize me! -- The luxury fashion business strategy model -- Case illustrations
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| 650 |
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|a Produits de luxe
|x Marketing
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| 650 |
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|a Produits de marque
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| 650 |
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|a Mode
|x Marchandisage.
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| 700 |
1 |
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|a Ogilvy, James A.
|4 aui
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| 993 |
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|a Livre
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| 994 |
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|a EX
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| 995 |
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|a 127341501
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| 997 |
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|0 355805
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