L'idée qui tue ! : politique, business, culture... : les 10 secrets des idées qui durent

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Détails bibliographiques
Auteur principal:	Bordas, Nicolas, 1960-
Autres auteurs:	Taddei, François, 1967-
Support:	Livre
Langue:	Français
Publié:	Paris : Eyrolles, 2022. Paris : 2022.
Édition:	Nouvelle édition augmentée.
Résumé:	L'auteur analyse en dix chapitres comment fonctionnent et grandissent les idées. En prenant des exemples dans tous les domaines de l'activité humaine (la religion, la philosophie, le marketing, la publicité, l'économie ou la politique), il étudie les qualités nécessaires d'une idée et donne les conditions pour réussir sa diffusion. ↑Electre 2024


LEADER	01304nam a22003017a 4500
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020			\|a 9782416008542 (br.) : \|c 18 EUR
024			\|a 9782416008542
041	0		\|a fre
084			\|a T130901
084			\|a GDOC002
084			\|a PG0100
100	1		\|a Bordas, Nicolas, \|d 1960-
245	1	2	\|a L'idée qui tue ! : \|b politique, business, culture... : les 10 secrets des idées qui durent \|c Nicolas Bordas ; préface de François Taddei.
250			\|a Nouvelle édition augmentée.
260			\|a Paris : \|b Eyrolles, \|c 2022.
260			\|a Paris : \|b Eyrolles, \|c 2022.
300			\|a 1 vol. (XIV-209 p.) ; \|c 21 x 14 cm.
500			\|a Bibliogr. Index
520			\|a L'auteur analyse en dix chapitres comment fonctionnent et grandissent les idées. En prenant des exemples dans tous les domaines de l'activité humaine (la religion, la philosophie, le marketing, la publicité, l'économie ou la politique), il étudie les qualités nécessaires d'une idée et donne les conditions pour réussir sa diffusion. ↑Electre 2024
700	1		\|a Taddei, François, \|d 1967- \|4 aui
921			\|a 1 ex. anc. éd. Campus Nantes - Biblio. L1 IC "Com. de marque" (A. Desj.)
922			\|a infocom
947			\|c 16.38 \|a 18.00
993			\|a Livre
994			\|a BC
997			\|0 420277

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L'idée qui tue ! : politique, business, culture... : les 10 secrets des idées qui durent

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