Management and business research
Uloženo v:
| Hlavní autor: | |
|---|---|
| Další autoři: | , , |
| Médium: | Livre |
| Jazyk: | Anglais |
| Vydáno: |
London ; Los Angeles [etc.] :
SAGE.
C 2021.
|
| Vydání: | Seventh edition. |
| Témata: | |
| Autres localisations: | Voir dans le Sudoc |
| Shrnutí: | This book is suitable for both undergraduate and postgraduate students studying research methods as part of a business and management course |
Obsah:
- 1. Finding your feet in management and business research
- 2. Reviewing the literature
- 3. The philosohpy of management and business research
- 4. Designing management and business research
- 5. The ethical researcher
- 6. Crafting qualitative data through language and text
- 7. Crafting qualitative data through observation and participatory research
- 8. Framing and interpreting qualitative data
- 9. Crafting quantitative data
- 10. Statistical analysis of quantitative data
- 11. Application of machine learning in quantitative research
- 12. Writing management and business research