Onward : how Starbucks fought for its life without losing its soul
Enregistré dans:
| Auteur principal: | |
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| Autres auteurs: | |
| Support: | Livre |
| Langue: | Anglais |
| Publié: |
New York, NY :
Rodale : Distributed to the Trade by Macmillan,
cop. 2011.
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| Sujets: | |
| Autres localisations: | Voir dans le Sudoc |
| Résumé: | In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation |
Table des matières:
- Pt. 1. A beverage of truth
- A love Story
- Surfacing
- Nothing is confidential
- Magic
- Loyalty
- Believe
- Pt. 2. A reservoir of trust
- A new way to see
- Playing to win
- Elevating the core
- Get in the mud
- A reason to exist
- Benevolence
- Beyond the status quo
- Bold moves
- Pt. 3. Whirlwind
- A lethal combination
- Reverence
- No silver bullets
- I know this to be true
- Pt. 4. Truth in crisis
- A galvanizing moment
- Nimble
- Plan b
- Stay the course
- Pt. 5. Innovate
- Conviction
- Connecting Dots
- Balance
- Conscience
- Winning
- Ni hao