Exploring strategy : text and cases

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Détails bibliographiques
Auteur principal: Whittington, Richard, 1958-
Autres auteurs: Regnér, Patrick., Angwin, Duncan., Johnson, Gerry., Scholes, Kevan., Kerridge, Clive., Evans, Jason.
Support: Livre
Langue: Anglais
Publié: Harlow, England ; Paris ; New-York [etc.] : Pearson, 2020.
Édition: 12th edition.
Sujets:
Autres localisations: Voir dans le Sudoc
Résumé: Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.
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082 |a 658.4/012 
082 |a 658.4/012 
082 |a 658.401 2 
100 1 |a Whittington, Richard,  |d 1958- 
245 1 0 |a Exploring strategy :  |b text and cases   |c Richard Whittington,... Patrick Regnér,... Duncan Angwin,... [et al.] ; with the assistance of Jason Evans, Clive Kerridge. 
250 |a 12th edition. 
260 |a Harlow, England ;  |a Paris ;  |a New-York [etc.] :  |b Pearson,  |c 2020. 
300 |a 1 vol. (XXVII-809 p.) :  |b ill. en coul. ;  |c 27 cm. 
500 |a Autres contributions : Gerry Johnson,... Kevan Scholes,... (auteurs) 
504 |a Notes bibliogr. Index 
520 |a Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League. 
650 |a Entreprises  |x Planification 
650 |a Planification stratégique 
650 |a Études de cas 
700 1 |a Regnér, Patrick.  |4 aut 
700 1 |a Angwin, Duncan.  |4 aut 
700 1 |a Johnson, Gerry.  |4 aut 
700 1 |a Scholes, Kevan.  |4 aut 
700 1 |a Kerridge, Clive.  |4 clb 
700 1 |a Evans, Jason.  |4 clb 
993 |a Livre 
994 |a EX 
995 |a 253647738 
997 |0 388261