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120316t20122012xxe ||| |||| 00| 0 eng d |
| 020 |
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|a 9780273736561 (br.)
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|a 9780273736561
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| 041 |
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|a eng
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| 082 |
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|a 658.575
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| 100 |
1 |
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|a Trott, Paul.
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| 245 |
1 |
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|a Innovation management and new product development :
|b Fifth edition
|c Paul Trott.
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| 250 |
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|a 5th edition.
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| 260 |
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|a Harlow, England ;
|a New York (N.Y.) ;
|a Boston (Mass.) :
|b Financial Times/Prentice Hall,
|c cop. 2012.
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| 300 |
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|a 1 vol.(XXVIII- 620 p.) :
|b ill., couv. ill. en coul. ;
|c 25 cm.
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| 504 |
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|a Bibliogr. en fin de chapitres. Index
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| 520 |
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|a Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms. Innovation Management & New Product Development 5e offers an accessible and authoritative multi-functional perspective on innovation management and new product development. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. - See more at: http://catalogue.pearsoned.co.uk/educator/product/Innovation-Management-and-New-Product-Development/9780273736561.page#sthash.qaQeIhRr.dpuf
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| 650 |
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|a Entreprises
|x Innovations technologiques
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| 650 |
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|a Recherche industrielle
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| 650 |
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|a Production
|x Gestion
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| 993 |
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|a Livre
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| 994 |
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|a BC
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| 995 |
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|a 159303427
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| 997 |
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|0 353439
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