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121019s2013 xx ||| |||| 00| 0 eng d |
| 020 |
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|a 9780273766711 (pbk.)
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| 020 |
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|a 0273766716 (pbk.)
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| 041 |
0 |
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|a eng
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| 082 |
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|a 658.848
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| 100 |
1 |
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|a Keegan, Warren J.
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| 245 |
1 |
0 |
|a Global marketing
|c Warren J. Keegan, Mark C. Green.
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| 250 |
|
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|a 7th ed., global ed.
|
| 260 |
|
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|a Boston, Mass. ; London :
|b Pearson,
|c c2013.
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| 300 |
|
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|a 592 p. :
|b col. ill., col. maps ;
|c 28 cm.
|
| 500 |
|
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|a AU@
|
| 504 |
|
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|a Comprend des références bibliogr. et des index
|
| 650 |
|
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|a Marchés d'exportation
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| 650 |
|
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|a Marketing stratégique
|
| 650 |
|
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|a Commerce international
|
| 700 |
1 |
|
|a Green, Mark C.
|4 aut
|
| 993 |
|
|
|a Livre
|
| 994 |
|
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|a BC
|
| 995 |
|
|
|a 164843051
|
| 997 |
|
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|0 312765
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