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050617s2005 xxe ||| |||| 00| 0 eng d |
| 020 |
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|a 0131968548 (pbk.)
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| 041 |
0 |
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|a eng
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| 082 |
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|a 658.848
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| 100 |
1 |
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|a Keegan, Warren J.
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| 240 |
1 |
0 |
|a Principles of global marketing
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| 245 |
1 |
0 |
|a Global marketing
|c Warren J. Keegan, Mark C. Green.
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| 250 |
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|a 4e éd., International ed.
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| 260 |
|
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|a Upper Saddle River (N.J.) :
|b Prentice Hall,
|c c2005.
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| 300 |
|
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|a 1 vol (xx-636 p.) :
|b ill. ;
|c 26 cm.
|
| 500 |
|
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|a Ed. révisée de : Principles of global marketing / Warren J. Keegan, Mark C. Green. c1997
|
| 504 |
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|a Réfer. bibliogr. Glossaire. Index
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| 650 |
|
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|a Marchés d'exportation
|
| 650 |
|
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|a Marketing stratégique
|
| 650 |
|
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|a Commerce international
|
| 700 |
1 |
|
|a Green, Mark C.
|4 aut
|
| 993 |
|
|
|a Livre
|
| 994 |
|
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|a BC
|
| 995 |
|
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|a 087811898
|
| 997 |
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|0 282679
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