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00807nam a22002777a 4500 |
| 001 |
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921222s1992 xxg ||| |||| 00| 0 fre d |
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|a 2878800575 (br.) :
|c 180 F
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| 024 |
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|a 9782878800579
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| 037 |
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|a 9782878800579
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| 041 |
0 |
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|a fre
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| 080 |
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|a 65
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| 082 |
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|a 650
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| 100 |
1 |
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|a Semprini, Andrea.
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| 245 |
1 |
3 |
|a Le marketing de la marque :
|b approche sémiotique
|c Andrea Semprini.
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| 260 |
|
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|a Paris :
|b Ed. Liaisons,
|c 1992
|e (91-Fleury) :
|f (Impr. IBP).
|
| 300 |
|
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|a X-195 p. :
|b ill., couv. ill. en coul. ;
|c 23 cm.
|
| 490 |
1 |
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|a Marketing, nouveaux enjeux, nouveaux outils
|x 1159-8468
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| 504 |
|
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|a Bibliogr. p. 193-195
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| 650 |
|
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|a Marques de commerce.
|
| 650 |
|
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|a Marketing.
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| 650 |
|
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|a Sémiotique.
|
| 993 |
|
|
|a Livre
|
| 994 |
|
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|a BC
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| 995 |
|
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|a 002736543
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| 997 |
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|0 143585
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