|
|
|
|
| LEADER |
00734nam a22002417a 4500 |
| 001 |
143583 |
| 008 |
960207s1995 xxg ||| |||| 00| 0 fre d |
| 020 |
|
|
|a 2717828680 (br.) :
|c 185 F
|
| 037 |
|
|
|a 9782717828689
|
| 041 |
0 |
|
|a fre
|
| 080 |
|
|
|a 65
|
| 082 |
|
|
|a 658.8 DEC
|
| 100 |
1 |
|
|a Decaudin, Jean-Marc.
|
| 245 |
1 |
3 |
|a La communication marketing :
|b concepts, techniques, stratégies
|c Jean-Marc Décaudin.
|
| 260 |
|
|
|a Paris :
|b Economica,
|c 1995
|e (Paris) :
|f (Impr. Jouve).
|
| 300 |
|
|
|a 283 p. :
|b tabl. ;
|c 24 cm.
|
| 490 |
0 |
|
|a Gestion. Politique générale, finance et marketing
|
| 500 |
|
|
|a Bibliogr. p. 259-269. Index
|
| 650 |
|
|
|a Communication en marketing.
|
| 650 |
|
|
|a Publicité.
|
| 993 |
|
|
|a Livre
|
| 994 |
|
|
|a BC
|
| 997 |
|
|
|0 143583
|